Growth Strategy
I help you decide which markets, customers, and opportunities are worth pursuing—and build a focused plan to reach them.
Food · Health · Consumer innovation
Fresh thinking.
Meaningful growth.
Fresh Thought helps growth-stage food, health, technology, and consumer companies identify the right customers, partners, and markets—and turn those relationships into partnerships, pilots, and revenue.
Senior-level business-development leadership and hands-on execution—without the cost or commitment of a full-time hire.Deborah Juris
Founder, Fresh Thought Inc.
Practical business development
Know what to pursue, who you need to know, and how to turn conversations into growth.
I work alongside founders and leadership teams to identify the right opportunities, open the right doors, and keep promising relationships moving toward concrete business outcomes.
Strategic Partnerships
I identify the customers, partners, and organizations that can accelerate your growth, then build the relationships to get there.
Business Development
I turn introductions and early conversations into pilots, partnerships, customers, and other revenue opportunities.
Fractional Leadership
I step in as your senior business-development leader—setting direction, opening doors, and keeping opportunities moving without a full-time executive hire.
How we can work together
Senior expertise, shaped around what your business needs now.
Fractional leadership
Ongoing senior business-development direction and execution as part of your leadership team.
Strategic partnership initiative
A focused engagement to define, pursue, and activate a priority market or partner ecosystem.
90-day growth sprint
A concentrated program to clarify priorities, build a target pipeline, and move the best opportunities forward.
When to bring me in
You may need Fresh Thought when…
You have a great product—but you don't know who you need to know.
I identify the right customers, partners, and strategic relationships, then help open the appropriate doors.
You have plenty of conversations—but too few concrete opportunities.
I shape the strategy, relationships, and next steps that move conversations toward pilots, partnerships, customers, and revenue.
You need senior business-development expertise—but not a full-time executive.
I provide experienced direction and hands-on execution, flexibly and without the cost or commitment of a full-time hire.
The work in practice
From an opportunity on paper to momentum in the market.
Food-health growth platform
Expanding the network and creating strategic opportunities
Built out a valuable vendor network, identified high-potential relationships, and originated strategic opportunities to support growth.
Consumer food brand
Turning shopper-marketing objectives into engaging campaigns
Developed advertising and digital-content campaigns that translated brand objectives into clear, consumer-facing execution.
Proof in practice
What this work looks like for clients.
Nurish'd
Need to expand your network and uncover new business opportunities?
“Deborah brings a rare combination of strategic clarity and deep experience in the food health space to partnerships work. She's been instrumental in building out our vendor network and originating key strategic opportunities at Nurish'd. Any company in this category would be lucky to have her thinking on their side.”
GreenChoice
Trying to get into the right rooms and build the right partnerships?
“Deborah's strategic instincts and partnership experience made a real impact during her time at GreenChoice. She's someone I'd trust in any food health tech deal.”
What does a fractional business-development leader actually do?
“Deborah has an exceptional ability to quickly understand a business, identify the right opportunities, and turn strategy into action. Her business development instincts, relationship-building skills, and consistent follow-through make her a trusted partner for organizations focused on growth.”
Need someone who can understand the business quickly and keep the work moving?
“Working with Deborah, I was always impressed by how quickly she understood our business and what we were trying to accomplish. She brings a rare combination of strategic thinking, relationship-building, and follow-through that makes her an invaluable partner.”
Need a strategic partner who connects advertising, digital, and store experience?
“Deborah immediately created a partnership, not a vendor/client transaction. She quickly understood our objectives and brought strategic thinking to each of our campaigns linking advertising, digital and store experience to move the business forward.”
Fresh Thought insights
Practical thinking for leaders building the next stage of growth.
Fractional leadership
When should a company hire a fractional business-development leader?
Five signs that the business needs senior commercial leadership before it needs another full-time executive.
Partnership strategyHow strategic partnerships create new revenue opportunities
A practical framework for finding partnerships that produce more than visibility.
Business developmentFrom introductions to revenue: moving conversations forward
Why promising conversations stall—and how to give them direction, ownership, and momentum.
A collaborative partner
Insight, relationships, and the energy to make things happen.
Deborah Juris is the founder of Fresh Thought Inc., partnering with growth-stage food, health, technology, and consumer companies.
She brings a clear outside perspective, strategic discipline, and a relationship-first approach to opportunities that cross sectors and require thoughtful navigation.
Meet Deborah on LinkedInStart with a fresh conversation
What could we move forward, together?
deborah@freshthoughtinc.comRequest a focused 20-minute conversation about your priorities and where Fresh Thought could help.
Fractional Business Development
& Strategic Partnerships